Professor Dr. Asokan Vasudevan, Senior Lecturer at INTI International University’s Faculty of Business and Communication (FBC), has examined how Electronic Integrated Marketing Communication (EIMC) influences consumer purchasing behavior. His study, “The Effect of Electronic Integrated Marketing Communication on Consumers’ Purchasing Behavior of Mobile Service: A Case Study from Jordan”, explores how digital marketing strategies impact …
INTI International University & Colleges hosted the INTI Chinese New Year (CNY) Networking Dinner 2025 at One World Hotel, bringing together industry leaders, academic professionals, and alumni for an evening of meaningful networking and collaboration. INTI’s Chinese New Year Networking Dinner 2025 welcomed more than 250 industry partners at One World Hotel, Petaling Jaya. Dr. …
Read moreINTI’s CNY Networking Dinner 2025 Fosters Industry Connections and Collaboration
Students from INTI’s Center of Art & Design (ICAD) won nine awards at the Kancil x Scooler Awards 2024, one of Malaysia’s most prestigious creative competitions. Recognised as a benchmark of excellence in the advertising and design industry, the awards celebrate outstanding talent across various creative fields. Dr Gan Kia Hui articulated the role of …
Read moreICAD Students Win Nine Awards at the Kancil x Scooler Awards
Four educators from INTI International College Penang (IICP) have been honoured with the Teaching Excellence Awards from Swinburne University of Technology for the August 2024 semester. The recognition highlights their dedication to quality education and their impact on student learning. Dr. Gan Kia Hui, Lecturer and Head of Programme at the Center for Australian Degree …
Read moreINTI Lecturers Recognized with Swinburne Teaching Excellence Awards
Virtual Reality (VR) is reshaping mental health treatment, offering a safe, immersive, and adaptable approach to managing acrophobia, a fear of heights that affects millions worldwide. Ir. Professor Dr. Leong Wai Yie, senior professor at INTI International University’s Faculty of Engineering and Quantity Surveying (FEQS), discusses how Virtual Reality is transforming acrophobia treatment by providing …
Read moreVirtual Reality Therapy Advances Acrophobia Treatment
Could breast cancer detection become faster, more accurate, and accessible to underserved communities? Associate Professor Dr. Deshinta Arrova Dewi from the Faculty of Data Sciences and Information Technology at INTI International University believes so. Along with her team, they are developing an artificial intelligence (AI)-powered approach that could reshape breast cancer diagnostics. By integrating AI …
INTI International University & Colleges has signed a Memorandum of Understanding (MoU) with U Mobile, Malaysia’s upcoming second 5G network provider, to enhance talent development by integrating academic learning with real-world industry experience. The signing took place at U Mobile’s headquarters in November 2024, with final details confirmed before the new year. Through this partnership, …
Read moreINTI and U Mobile Partner to Equip Students with Industry-Ready Skills
Lim Jun Liang, a Bachelor of Engineering (Hons) in Mechanical Engineering 3+0 in collaboration with Coventry University, UK, at INTI International College Penang, has won the Bronze Award at the ICDL Asia Digital Challenge 2024. He competed against over 10,000 students from the Asia-Pacific region and showcased exceptional digital design and problem-solving skills, distinguishing himself …
Read moreLim Jun Liang Wins Bronze at ICDL Asia Digital Challenge 2024
With environmental concerns growing, creative waste management is no longer an option—it’s a necessity. For Professor Dr. Wong Ling Shing, Pro Vice-Chancellor of Research and Innovation at INTI International University, that challenge has become a mission—leading to discovering the potential in fish scales. Professor Dr. Wong Ling Shing, Pro Vice-Chancellor of Research and Innovation at …
In partnership with CPA Australia, INTI International College Penang recently conducted the Financial Simulation Bootcamp 2024 to prepare future accountants for a financial sector increasingly shaped by Environmental, Social, and Governance (ESG) principles. Held on 8 November 2024 at INTI’s Multi-Purpose Hall, the event brought together over 200 participants, including students, faculty members, and industry …
Read moreFuture Accountants Embrace ESG Integration at Financial Simulation Bootcamp 2024