INTI Students Build Hotel Branding Campaign Under 24 Hours
Fifty students from INTI International College Penang (IICP) were recently challenged to create a complete branding campaign for a real-world client — the Iconic Marjorie Hotel, Penang, a Tribute Portfolio Hotel. Armed with creativity, collaboration, and just 24 hours, they responded to a live brief themed “Brand & Advertising Campaign for Hotels,” blending academic learning …
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